Work
Bucco Olive Oil
Brand & Packaging
Bucco needed a standout identity in a crowded olive oil market. Studio Bellwether crafted a brand rooted in Italian heritage with rustic, modern packaging that commands shelf attention. The cohesive design and storytelling shifted Bucco from commodity to lifestyle, driving stronger engagement and loyalty.
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What We Do
Studio Bellwether is a full-package creative studio led by Creative Director Jacob McCabe. With two decades of experience across branding, packaging, marketing, creative direction, apparel, and content, the studio brings sharp strategy and elevated design to every project. From startup launches to global campaigns, Studio Bellwether builds brands that not only look good—but move people, spark culture, and drive results.
Brand Building
Creative / Art Direction
Great brands go beyond communication - they create meaningful connections. Drawing on over 20 years of experience, brands are guided to refine their voice, develop compelling messaging, and design visual identities that resonate and inspire. Combining design, marketing, and cultural insight, the work is crafted to be both strategic and impactful.
Branding / Visual Identity
Great brands don’t just communicate - they connect. I help brands sharpen their voice, craft compelling messaging, and build strong visual identities that engage and inspire. With 20+ years of experience, I blend design, marketing, and cultural insight to create work that is strategic, creative, and built for lasting impact.
Marketing
Metrics matter! A groundbreaking product means nothing if no one sees it. The journey begins by crafting a campaign that’s unforgettable, attention-grabbing, and impactful. It’s not just about creating something beautiful - it’s about designing something that demands attention and sparks engagement. This is the winning formula that converts.
Packaging
Packaging is the real-world voice of a brand, now more than ever shaped by the digital world. In a market where social media trends drive consumer attention, packaging has to make an impact both online and on the shelf. It’s about standing out, sparking interest, and making a statement that sticks - connecting design with the digital influence that shapes consumer choices.
Let's Talk
Contact us today to discuss your creative needs.